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A key foundation for a successful business in this competitive environment. Strategic planning should involve your key management people in a facilitated session to review, discuss, and strategize the direction of your organization.

Among the areas that need to be reviewed are:

  • Industry analysis. A competitive overview of what is happening in your field. What threats are potentially ahead? Likewise, what opportunities need to be taken advantage of?
  • A competitive analysis. This will identify your present competitors and possible new ones as well. What are their strengths/weaknesses? How do you maintain a competitive advantage over them?
  • Target audience. This will identify and quantify your customers. Who they are, why they come, what are their spending habits. Do you go for the non-users or try to increase repeat business?
  • Needs analysis. From people to equipment and financial support. What will you need to continue to build your business into the future?


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March 7th, St. John's University, NY; Presentation on "Lesson's of Leadership in Business" March 28th, Scottsdale Arizona, 2012 Restaurant Leadership Conference; Panel Moderator, "What's the Special Sauce?" October 28 2011 New York State Association of Fire Districts; Presentation; "Diversity, Respect and Inclusion in the Fire Service" October 8th 2011 Flower Tent Corp. Presentation to Franchisee's; "5 Common Mistakes of Business Organizations" Wilkes Barre, Pa. June 17 2011 "Everything I Learned About Business I Learned at McDonalds" makes the NY Times Summer Reading List. Febuary 8th 2011 International of Culinary Education, NYC; Presentation, "Behind the Arches" 10/10 NY Business Expo NY; "Supersize your success through Customer Service" 5/10 Boston Business Expo; "Supersize your success through Customer Service"