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Without question, the greatest challenge to success in retailing and providing services is in achieving consistent customer satisfaction. A business clientele must be attracted economically, sustained, well served and continually satisfied in myriad aspects - from quality products and services to pricing and policies. Anticipating the needs of the public is of paramount importance, but so is satisfying those needs in what is often a fickle environment. Then when you arrive at a successful formula, you can be sure there are competitors already seeking ways to achieve and surpass your success, perhaps with a reduced cost of doing business. So you must be innovative -anticipate the competition and be prepared to meet it or beat it. New products? Additional services? Greater hands-on supervision? Manageable loss leaders? Innovative marketing? Clever advertising?
There are many possible roads to success in retailing and IM Ltd has explored and evaluated most of them. Another key to success is in avoiding the pitfalls and potholes along the way. Again because of intensive training and experience, IM teams repeatedly help clients to navigate safely, even under the most difficult of conditions.
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